Soccer Express
Adidas FC-Clubs · Meta Ads Dashboard · September 2026
Overview
Total Spend
$2,951.76
CAD
Revenue
$4,449.88
CAD
ROAS
1.51x
Return on Ad Spend
Purchases
34
Total Conversions
Reach
238,389
Unique Users
Impressions
339,661
Ad Views
Clicks
2,294
Total Engagement
CTR
0.68%
Click-Through Rate
CPC
$1.29
Cost Per Click
CPP
$86.82
Cost Per Purchase
AOV
$130.88
Average Order Value
Ad Sets
4
Bayern · Arsenal · Man-UTD · Liverpool
Conversion Funnel
Impressions
339,661
100%
Clicks
2,294
0.68%
Purchases
34
1.48% of clicks
Revenue
$4,450
1.51x ROI
Daily Spend vs Revenue
Daily ROAS Trend
Campaign & Ad Sets
Campaign Performance
| Campaign Name | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| adidas_fc-clubs_jersey_away_kits_sep26 | $2,951.76 | 339,661 | 2,294 | 0.68% | 34 | $4,449.88 | 1.51x | $1.29 | $86.82 |
Ad Set Performance (one ad per ad set)
| Ad Set | Ad | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP | AOV | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bayern_FC | Bayern_26/27_Away | $913.52 | 96,824 | 584 | 0.60% | 14 | $2,116.34 | 2.32x | $1.56 | $65.25 | $151.17 | |
| Man-UTD_FC | Man-UTD_26/27_Away | $622.50 | 73,190 | 538 | 0.74% | 6 | $1,180.00 | 1.90x | $1.16 | $103.75 | $196.67 | |
| Arsenal_FC | Arsenal_26/27_Away | $796.72 | 85,922 | 617 | 0.72% | 10 | $940.91 | 1.18x | $1.29 | $79.67 | $94.09 | |
| Liverpool_FC | Liverpool_26/27_Away | $619.02 | 83,725 | 555 | 0.66% | 4 | $212.63 | 0.34x | $1.12 | $154.76 | $53.16 |
Demography
Performance by Age Group
| Age Group | Spend | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|
| 45–54 | $878.10 | 618 | 0.61% | 15 | $2,112.77 | 2.41x | $58.54 |
| 35–44 | $1,091.72 | 692 | 0.59% | 19 | $2,337.11 | 2.14x | $57.46 |
| 25–34 | $502.48 | 510 | 0.89% | 0 | $0.00 | 0.00x | — |
| 55–64 | $222.59 | 186 | 0.65% | 0 | $0.00 | 0.00x | — |
| 65+ | $137.57 | 180 | 0.95% | 0 | $0.00 | 0.00x | — |
| 18–24 | $119.26 | 108 | 0.72% | 0 | $0.00 | 0.00x | — |
| Unknown | $0.04 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
Performance by Gender
| Gender | Spend | Clicks | CTR | CPC | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|---|
| Male | $1,693.64 | 1,623 | 0.80% | $1.04 | 16 | $2,138.44 | 1.26x | $105.85 |
| Female | $1,210.53 | 626 | 0.48% | $1.93 | 18 | $2,311.44 | 1.91x | $67.25 |
| Unknown | $47.59 | 45 | 0.71% | $1.06 | 0 | $0.00 | 0.00x | — |
Placements & Platforms
Platform Performance
| Platform | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| $1,637.98 | 230,397 | 1,308 | 0.57% | 18 | $2,486.84 | 1.52x | $1.25 | $91.00 | |
| $1,312.89 | 109,194 | 986 | 0.90% | 16 | $1,963.04 | 1.50x | $1.33 | $82.06 | |
| Unknown | $0.89 | 70 | 0 | 0.00% | 0 | $0.00 | 0.00x | — | — |
Placement Performance
| Placement | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC |
|---|---|---|---|---|---|---|---|---|
| Feed | $1,682.69 | 143,378 | 1,162 | 0.81% | 18 | $1,916.62 | 1.14x | $1.45 |
| Instagram Stories | $359.47 | 26,777 | 292 | 1.09% | 8 | $1,205.65 | 3.35x | $1.23 |
| Instagram Reels | $322.95 | 33,830 | 326 | 0.96% | 0 | $0.00 | 0.00x | $0.99 |
| Facebook Reels | $267.55 | 33,993 | 223 | 0.66% | 2 | $54.43 | 0.20x | $1.20 |
| Ads on Facebook Reels | $202.61 | 79,022 | 199 | 0.25% | 3 | $1,043.91 | 5.15x | $1.02 |
| Facebook Stories | $70.78 | 3,765 | 39 | 1.04% | 0 | $0.00 | 0.00x | $1.81 |
| Search results | $19.15 | 16,000 | 34 | 0.21% | 0 | $0.00 | 0.00x | $0.56 |
| In-stream reels | $12.85 | 1,469 | 6 | 0.41% | 3 | $229.27 | 17.84x | $2.14 |
| Other placements (5 combined) | $13.72 | 1,427 | 13 | 0.91% | 0 | $0.00 | 0.00x | $1.06 |
Device Breakdown
| Device | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|---|
| iPhone | $2,084.95 | 242,060 | 1,625 | 0.67% | 18 | $3,000.44 | 1.44x | $115.83 |
| Android Smartphone | $820.88 | 90,606 | 621 | 0.69% | 16 | $1,449.44 | 1.77x | $51.31 |
| iPad | $38.11 | 5,996 | 43 | 0.72% | 0 | $0.00 | 0.00x | — |
| Other (Android Tablet, iPod, Other) | $7.82 | 999 | 5 | 0.50% | 0 | $0.00 | 0.00x | — |
Regional Performance
Performance by Region
| Region | Spend | Impressions | Clicks | CTR | CPC | Performance |
|---|---|---|---|---|---|---|
| British Columbia | $1,295.85 | 130,982 | 801 | 0.61% | $1.62 | Largest Spend, Highest CPC |
| Ontario | $884.39 | 100,782 | 814 | 0.81% | $1.09 | Strongest Engagement |
| Alberta | $260.34 | 34,144 | 230 | 0.67% | $1.13 | Efficient |
| Quebec | $244.65 | 32,554 | 234 | 0.72% | $1.05 | Efficient |
| Manitoba | $59.28 | 8,976 | 66 | 0.74% | $0.90 | Minimal |
| Saskatchewan | $57.87 | 9,363 | 44 | 0.47% | $1.32 | Minimal |
| Nova Scotia | $56.02 | 8,080 | 41 | 0.51% | $1.37 | Minimal |
| New Brunswick | $42.54 | 5,927 | 28 | 0.47% | $1.52 | Minimal |
| Newfoundland and Labrador | $28.62 | 5,499 | 17 | 0.31% | $1.68 | Minimal |
| Prince Edward Island | $12.96 | 1,895 | 15 | 0.79% | $0.86 | Minimal |
| Yukon | $4.63 | 674 | 3 | 0.45% | $1.54 | Minimal |
| Northwest Territories | $2.99 | 466 | 1 | 0.21% | $2.99 | Minimal |
| Nunavut | $1.39 | 289 | 0 | 0.00% | — | Minimal |
| Unknown | $0.25 | 30 | 0 | 0.00% | — | Minimal |
Spend by Region (Top 8)
Monthly Report
📈 September Performance Summary
- Profitability: The Adidas FC-Clubs away-kit campaign returned 1.51x ROAS ($4,449.88 revenue on $2,951.76 spend) over Sep 13–30.
- Conversion Volume: 34 purchases at $86.82 cost per purchase and a $130.88 average order value.
- Reach & Engagement: 238,389 reach and 339,661 impressions produced 2,294 clicks — a 0.68% CTR and $1.29 CPC, both weaker than the account's other recent campaigns.